Cookie Policy
This cookie policy includes:
Managing cookie settings
5
1. What are cookies
1.1. Our “site” (which includes our website, mobile applications and any other online and /or gaming platforms operated by us) uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.
1.2. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your computer's hard drive or mobile device to store and sometimes track information about you.
2. Types of cookies
2.1. We may use the following types of cookies:
2.1.1. Strictly necessary cookies: These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site.
2.1.2. Analytical or performance cookies: These types of cookies allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
2.1.3. Functionality cookies: These cookies are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
2.1.4. Targeting cookies: these cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests.
2.2. Generally, the strictly necessary cookies and some performance and functionality cookies expire when you close the site: these are known as ‘session cookies’. The functionality cookies and some targeting and performance cookies will last for a longer period of time: these are known as ‘persistent cookies’.
3. How we use cookies
3.1. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie
Purpose
More information
Meta
This technology enables us to collect analytics about how our game is used. The analytics collected is shared with Meta.This technology also assists us in our marketing activities, by allowing us to: (i) provide you with advertising more tailored to your interests when marketing to you through Meta or third parties (this may include re-targeting advertising and/or Meta advertising services); (ii) so that we can serve in-game advertising to you; and (iii) understand which of our advertisements were successful, by way of attribution, enabling us to make our marketing more efficient.
You can find out more about Meta’s privacy practices here.
AppLovin
This technology enables AppLovin to: collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient (such as by allowing us to understand when an advert results in you installing our game); and serve advertising in our games, which may be customised based on your perceived interests. The data is shared with AppLovin.
You can find out more about AppLovin’s privacy practices here.
ironSource
This technology enables ironSource to: collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient (such as by allowing us to understand when an advert results in you installing our game); and serve, and customise based on your perceived interests, advertising in our games. ironSource receives your data in order to do this.
You can find out more about ironSource’s privacy practices here.
Appsflyer
This technology enables Appsflyer to collect analytics data from your device and to provide us with analytics dashboard information for our use. Appsflyer receives your data in order to do this.
You can find out more about Appsflyer’s privacy practices here .
Liftoff
This technology enables Liftoff to: collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient; and to serve, and customise based on your perceived interests, advertising in our games. Liftoff receives your data in order to do this.
You can find out more about Liftoff’s privacy practices here.
Chartboost
This technology enables Chartboost to: collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient (such as by allowing us to understand when an advert results in you installing our game); and to serve, and customise based on your perceived interests, advertising in our games. Chartboost receives your data in order to do this.
You can find out more about Chartboost’s privacy practices here.
AdColony
This technology enables AdColony to: collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient (such as by allowing us to understand when an advert results in you installing our game); and serve, and customise based on your perceived interests, advertising in our games. AdColony receives your data in order to do this.
You can find out more about AdColony’s privacy practices here.
Digital Turbine
This technology enables Digital Turbine to serve, and customise based on your perceived interests, advertising in our games. Digital Turbine receives your data in order to do this.
You can find out more about Digital Turbine’s privacy practices here.
Bytedance
This technology enables Bytedance to serve, and customise based on your perceived interests, advertising in our games. Bytedance receives your data in order to do this.
You can find out more about Bytedance’s privacy practices here.
Smaato
This technology enables Smaato to serve, and customise based on your perceived interests, advertising in our games. Smaato receives your data in order to do this.
You can find out more about Smaato’s privacy practices here.
Tapjoy
This technology enables Tapjoy to: collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient (such as by allowing us to understand when an advert results in you installing our game); and to serve, and customise based on your perceived interests, advertising in our games. Tapjoy receives your data in order to do this.
You can find out more about Tapjoy’s privacy practices here.
Unity Ads
This technology is used in order to (A) enable us to serve advertising in our game, from Unity Ads; and (B) for Unity to collect and provide us with information that assists us with our advertising activities on third party platforms, enabling our marketing to you on third party platforms to be more efficient (such as by allowing us to understand when an advert results in you installing our game). The data is shared with Unity, so that Unity can provide us with these services.
You can find out more information about Unity Ads’ (Unity Technologies’) privacy practices here.
Google Firebase
This technology is used to collect analytics information about how players use our game. We use the information to compile reports and to help us improve our game. The data is shared with Google, for Google to provide us with these services.
Google’s privacy information is available here . You can also read Google’s overview of privacy and safeguarding data here.
Google Admob
This technology is used to serve, and customise based on your perceived interests, advertising in our games. Google’s privacy information is available here.
You can also read Google’s overview of privacy and safeguarding data here.
Google Ads
This technology is used to serve, and customise based on your perceived interests, advertising in our games. Google’s privacy information is available here.
You can also read Google’s overview of privacy and safeguarding data here.
4. Third parties
We do not share the information collected by the cookies with any third parties save for as identified within the table above.
5. Managing cookie settings
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
6. Retention period
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Last updated: April 2024
